cabot creamery
Established in 1919, the Cabot Co-Operative boasts a century-long legacy of award-winning excellence. Transitioning into a new century, Cabot embarked on a comprehensive brand transformation to appeal to the next generation while preserving their brand equity. This meant reimagining the face of Cabot, from brand identity and tone of voice to photography, content, and digital presence. The new Cabot website exudes a youthful aesthetic with captivating imagery, bold typography, and vibrant colors, aiming to engage younger audiences while honoring their legacy of community, quality, and unwavering confidence.
ROLEArt Direction, Visual Design, UX/UI, QA
COLLABORATORSMaggie Greene, Visual Design, UX/UI
AGENCYThe Stable
Style tiles played a key role in shaping the Cabot brand online. With only a new logo and a general direction from the client, we set out to bring all aspects of the brand to life in these two visual directions. Ultimately moving forward with elements of both.
diving in
Users enter Cabot's world with enticing photography and quirky language, emphasized by bold typography. A minimal color palette highlights the Cabot spirit, creating an immersive experience filled with flavor and fun.
say cheese!
With a complex product offering – spanning various sizes, locations (in stores and online), and cuts for each cheese flavor, the PDP is the key conversion hub.
crave & convert
Users visit the Cabot site to shop and find recipes, resources, and educational content. We enhanced user engagement by simplifying recipe pages, making them easy to scan and navigate.
We streamlined user flow and product selection through strategic photography, enticing users with product-centric recipes, and cross-sell other flavors.
cheesy does it
RESULTS
Cabot Creamery's new website strikes a balance between honoring its rich legacy and embracing a youthful, contemporary look, that appeals to the next generation.
It showcases product quality, ensures easy shopping, and offers engaging recipe content. It's more than a website; it's Cabot's dynamic leap into the digital age.
